AGENDA

• Monday, October 17, 2011 – 8:00am - 5:00pm (click to see full day schedule)
  8:00 – 9:00am   Registration

  9:00 – 9:15am   Welcome Remarks

  9:15 – 9:30am   Research: Packing More Value Into Packages Media
  Tom Adams, Director and Principal Analyst US Media at IHS Screen Digest

  9:30 – 9:45am   Presentation by Fizziology: Divining The Future: Using Social Media to Forecast Box Office
  Ben Carlson, President and Co-Creator of Fizziology

  9:45 – 10:15am   Keynote Q&A with Jon Favreau
  Interviewed by Josh Dickey, Film Editor at Variety

  10:15 – 11:00am   The State of the TV Business
  With the rebounding traditional advertising market, and several highly anticipated series across channels this fall – is the TV business in overall health for the future?
  TV chiefs will analyze their industry, offering insight into fall debuts, and talk about how they see business models evolving as viewers increasingly watch programming online and on mobile devices. Confirmed Moderator:
  Stuart Levine, Assistant Managing Editor of Features, at Variety Confirmed Speakers:
  Ted Chervin, Head of Worldwide Television at ICM
  Michael Wright, EVP and Head of Programming at TNT, TBS, TCM
  Nick Grad, EVP of Original Series at FX
  Gary Levine, EVP of Original Programming at Showtime

  11:00 – 11:15am   Networking Break

  11:15am – 12:00nn   What is Success in a Digital Media Campaign?
  Today digital strategies are no longer optional but necessary to reach today's consumers. But what does that digital campaign look like and how can you assess its success…across the abundance and nearly daily debuts of new social networking services, Web destinations and available platforms?
  *How are TV partners advising brands on digital placement – What models are generating the most upside for the TV and advertiser community?
  *How are digital strategies tied into the other components of a campaign, including traditional 30-second TV spots?
  *What are recent examples of campaign success stories – spanning brands and TV programming promotions?
  *What upcoming digital services, tools and platforms will boost the advertising and TV communities? Google Plus? Confirmed Moderator:
  Xavier Kochhar, Managing Partner at MediaLink LLC Confirmed Speakers:
  Marcien Jenckes, Senior Vice President and General Manager of Video Services for Comcast.
  Matt Diamond, CEO of Alloy Media + Marketing
  Vince Broady, CEO and Founder of thismoment
  Chris Robichaud, CEO of PMK*BNC
  Keith Hindle, CEO of the Americas at FremantleMedia Enterprises
  Dave Dickman, Senior vice president, Digital Media Sales and Marketing for the Disney Interactive Media Group

  12:00nn – 12:45pm   What's Hot in Social Entertainment? Understanding How Gaming Achievement, Check-Ins, Daily Deals Integrate with Hollywood
  Viewers are increasingly interacting with social networking activities, such as Foursquare, Groupon, Facebook games, and more – How is Hollywood partnering with these services to boost their own entertainment product?
  *What is the outlook for social TV – can 'checking in' to shows help build overall ratings? Is there concern that attention will be pulled away from TV/film properties?
  *What are innovative social app and film/TV partnerships? i.e. Tweeting during certain live viewing times of It's Always Sunny in Philadelphia to win a T-shirt….Sony partnered with Foursquare so people can earn badges around launch of 30 Minutes or Less, film integrations into Angry Birds/Farmville
  *What new services have the most potential to revolutionize viewing behavior? Confirmed Moderator:
  Eric Kuhn, Social Media Agent at UTA Confirmed Speakers:
  John McCrea, General Manager of Tunerfish, at Comcast
  Peter Naylor, EVP Digital Media Advertising at NBCUniversal
  Marc DeBevoise, SVP and General Manager of CBS Interactive
  Jennifer Kavanagh, SVP of Digital at Oxygen Media
  Steve Ellis, CEO of WhoSay
  Sally Daws, SVP Marketing at FX Network

  12:45 – 2:00pm   Lunch

  2:00 – 2:30pm   Afternoon Keynote: Kevin Mayer, EVP of Corporate Strategy and Business Development at The Walt Disney Company Interviewed By: Michael Kassan, CEO and Chairman of MediaLink LLC

  2:30 – 3:15pm   Original Web Content Grows Up-
  Creators are no longer just experimenting with producing original online content – this is becoming a real and serious business, with certain episodic content attracting tens of millions of viewers.
  *What is critical in producing successful original Web content? What gets viewers and makes money for all involved?
  *What are the platforms, such as Hulu and YouTube, looking for when acquiring original content?
  *How is the traditional studio business working with original Web series? Moderator:
  Stuart Levine, Assistant Managing Editor of Features at Variety Confirmed Speakers:
  Felicia Day, Creator, Writer and Star of The Guild
  David Gale, Executive VP at MTVX at MTV Networks
  Chris Bruss, Head of Branded Entertainment at FunnyorDie.com
  Mike Rosenstein, Director of Digital Content at Ben Stiller's Red Hour Films
  Milana Rabkin, Digital Media Agent at UTA
  Dane Boedigheimer, Creator of The Annoying Orange

  3:15 – 3:30pm   Networking Break

  3:30 – 4:15pm   Trendsetters in Entertainment Distribution
  Networks and studios continue to ramp up the different ways they are willing to distribute films and TV shows, while technology providers and services are perfecting they way they can deliver this content to satisfy viewer demand.
  *Who are the pioneers that are changing distribution models for the better?
  *What are challenges in offering content to new platforms? Is the industry working through content accessibility issues?
  *What industry improvements need to be made before audiences are satisfied they have ultimate choice: renting, buying, streaming more movies/TV shows at their convenience?
  *What is the state of digital distribution licensing agreements – can studios and technology partners agree upon a successful business model that doesn't price-gouge the consumer? Confirmed Moderator:
  Andrew Wallenstein, TV Editor at Variety Confirmed Speakers:
  Scott Koondel, President of Distribution at CBS
  David Spiegelman, President of Domestic Television and Digital Distribution at Relativity Media
  Jack Isquith, Senior VP of Strategic Development at Slacker Radio
  John Penney, EVP, Strategy & Business Development | Starz, LLC
  Erin McPherson, VP and Head of Originals and Video Programming at Yahoo

  4:15 – 5:00pm   Producers Guild of America Digital 25 Moderator:
  Andrew Wallenstein, TV Editor at Variety Speakers:
  Dick Glover, CEO of FunnyorDie.com
  John Rubey, President of AEG Network Live
  Sophia Rossi, Producer and Co-Founder of HelloGiggles
  Mike Chambers, Visual Effects Producer for Inception

  5:00pm   Cocktail Reception Sponsored By Yahoo