AGENDA

• Monday, May 2, 2011 – 8:30am - 5:45pm (click to see full day schedule)
  8:30 – 9:30am   Registration

  9:30 – 9:45am   Introductory Remarks from Variety

  9:45 – 9:55am   SAP Case Study – Maximizing Revenue from IP Assets
  In the fast moving media marketplace today, knowing what you have to sell and how well it is selling is the basis of your business. SAP is one of the biggest suppliers of technology to the Entertainment Industry and has worked with many major companies on their rights landscape. This session will cover how an entertainment company can gain visibility into their library and asset performance. Confirmed Speaker: Richard Whittington, SVP and Entertainment at SAP

  9:55 – 10:20am   Research: Premium VOD Study by Screen Digest
  On-demand access to new movies in advance of their release on disc could prove to have value as part of an overall revamping of studio pricing and windowing strategies Confirmed Speaker: Tom Adams, Principal Analyst at Screen Digest

  10:20 – 10:30am   Generate Case Study
  Jordan Levin, Founding Partner and CEO of Generate

  10:30 – 11:00am   Keynote Conversation
  Sean Bailey, President of Walt Disney Studios Motion Picture Production
  Interviewed by Tim Gray, Group Editor at Variety

  11:00 – 11:15am   Networking Break

  11:15am – 12:00pm   State of the Entertainment Content Business
  Today, a studio's success depends on much more than making quality film and TV projects. Entertainment chiefs need to be mindful of digital distribution plans, forays into social media and gaming initiatives, rising mobile platforms and other new technological considerations. How are new strategies being monetized – where does the advertiser community best play a role? We will gather top execs representing film, TV, digital distribution, gaming, among other studio and production company divisions to find out how all of these working parts fit together in advancing the entire entertainment industry. Confirmed Moderator: Cynthia Littleton, Deputy Editor at Variety Confirmed Speakers: Steve Mosko, President of Sony Pictures Television; Thomas Gewecke, President of Warner Bros. Digital Distribution; Kevin Beggs, President of Lionsgate Television; Jason Felts, CEO of Virgin Produced; Candace Carlo, Partner and Chairman of the Entertainment Group at Greenberg Glusker

  12:00 – 12:45pm   Advertising and Marketing Roundtable: What are the Secrets to Social Media Campaign Success?
  More than ever, viewers spend their time on Facebook, Twitter, YouTube and other social media communities.
  *How do TV and film companies best reach them?
  *There is also pressure to be more sophisticated – you can't just upload a video on YouTube and expect it to go immediately viral. Gatorade has built out a social media war room for analysis.
  *With the power of the 30-second spot decreasing, how do consumer product companies integrate into studio and TV social media campaigns? i.e. Glee's Matthew Morrison and Oscar Meyer are in a 'Good Food Mission' Facebook campaign. Visa has underwritten a Twitter campaign tied to the Superbowl Confirmed Moderator: Michael Kassan, CEO and Chairman of MediaLink LLC Confirmed Speakers: David Lang, President of Mindshare Entertainment, North America; Arnie Gullov-Singh, CEO, Ad.ly; David Eastman, CEO of North America/Worldwide Director of Digital at JWT; Manny Anekal, Global Director of Brand Advertising at Zynga; Jordan Glazier, President and CEO of Eventful; Vince Broady, CEO and Co-Founder of thisMoment, Inc.

  12:45 – 2:00pm   Lunch

  2:00 – 2:45pm   The Big Web Revamp: Where Does Hollywood Fit in?
  Many major Web players are in the middle of re-inventing their content and business models to stay relevant with changing audience preferences. Leadership and executive changes and additions have been big stories for Google, AOL, MySpace, Yahoo and Twitter in recent months. A number of the shifts have meant adding executives that will help better integrate the studio world.
  *How can the Web brands improve with original content?
  *Does this mean opportunities for the producers and the larger creative community
  *What is the value for studios and networks in some of the large Web brands? Confirmed moderator: Brent Weinstein, Head of Digital Media at United Talent Agency Confirmed speakers: Jordan Hoffner, President of Digital at Electus; Cody Simms, VP of Entertainment Products at Yahoo; Andy Marcus, SVP Entertainment and Video at MySpace; Jim Wiatt, Strategic Advisor at AOL; Cameron Death, Senior VP and General Manager of NBC Universal Digital Studio

  2:45 – 3:15pm   A Conversation with Sumir Meghani, Director of Business Development at Groupon
  Interviewed By: Stuart Levine, Assistant Managing Editor of Features at Variety

  3:15 – 4:00pm   The Platform Explosion: Programming Across Apps, Tablets, Mobile Phones and More
  Studios' imagination has been captured by the tablet and audiences' growing love for apps. What doors does this open for studio content?
  *Comcast and HBO are gearing up with their Xfinity and HBO Go products, which will enable subscribers to use such methods to watch TV programming. What projects and initiatives sound the most promising?
  *Are there concerns that audiences will become more fractionalized and even harder to reach? Can content revenues grow without being cannibalized?
  *The notion of 'second screen' and linear programming is hot. This is where you offer content on phones/tablets at the same time as related TV series run to encourage live viewing and boost advertiser value. How is this trend advancing?
  *What are the rights issues involved in moving content across platforms? Confirmed Moderator: Andrew Wallenstein, TV Editor at Variety Confirmed Speakers: Erik Flannigan, EVP of Digital Media at MTV Networks Entertainment Group; Eric Berger, SVP Digital Networks Sony Pictures Television; Rob Rowe, Director of Studio Relations-Interactive at Pixar Animation Studios/Disney Feature Animation; Derek Chang, EVP of Content Strategy and Development at DirecTV

  4:00 – 4:15pm   Networking Break

  4:15 – 5:00pm   Consumer Electronics and the Hunt for Content
  CES brought a rush of new connected TVs, tablets and set-top devices. However, studios seem reluctant to give up their premium content out of fear that it will compete with their core businesses.
  *How are consumer electronics companies reaching across the aisle to appease studio concerns?
  *Can technology convince studios that viewers aren't cutting the cord, but simply adding to their entertainment options?
  *What products will be available on UltraViolet (a technology that encourages buying of physical software that is playable everywhere) Confirmed Moderator, Kevin Pollak, Actor/Host/Writer/Director Confirmed Speakers: Mark Turner, Director of Relationships & Strategy, Media and Entertainment Group, Microsoft; Mike Aragon, VP & General Manager, Global Digital Video Distribution and Operations at Sony Network Entertainment; Joe Ambeault, Director, Product Development and Management, Video Services at Verizon; Josh Stutt, Director of Marketing at Newvue.

  5:00 – 5:45pm   Masters of Hit Film Production
  Thanks to advancing technology, special effects can be completed at huge cost savings, where $80 million-looking films are being achieved at $30-$40 million budgets. How is this trend impacting filmmaking? What is the future of blockbuster story-telling?
  Top studio production executives, directors and producers will talk about what it means to make today's big summer movie. What is the learning curve for this type of filmmaking? Confirmed Moderator: Josh Dickey, Film Editor at Variety Confirmed Speakers: Jon M. Chu, Director, Producer and Creator; Eli Roth, Director, Producer and Writer; James Gunn, Writer, Director; Tim Hill, Director

  5:45pm   Cocktail Reception