AGENDA

• Thursday, December 1, 2011 – 8:30am - 6:30pm (click to see full schedule)
  8:30 – 9:30am   Registration

  9:30 – 9:45am   Opening Remarks

  9:45 – 10:15am   I Want My App TV
  Research presentations on the market for app-enabled devices, consumer behavior, entertainment app usage and revenue from apps. Confirmed Speakers:
  Vincent Balembois, VP, North Highland
  Colin Dixon, Senior Partner, The Diffusion Group

  Moderated by Paul Sweeting, Principal, Concurrent Media Strategies

  10:15 – 11:15am   The New TV Viewing Party
  From second-screen companion apps to Facebook and Twitter integration, watching live TV is becoming a more immersive and shareable experience. The panel will examine how network programmers are using apps to enhance the viewing experience and increase audience engagement, and will highlight emerging technologies for real-time content indexing and identification and how that data is being integrated into new social viewing apps. Confirmed speakers:
  Steve Andrade, SVP & GM Digital Development, NBC.com
  Colin Helms, VP, MTV Digital Media, Viacom Media Networks
  Richard Bullwinkle, Chief Evangelist, Rovi
  Scott Maddux, SVP, Product Development, Nielsen
  Tyler Slocum, VP, Product Management, DIRECTV
  

  Moderated by Andrew Wallentstein, TV Editor, Variety

  11:15 – 11:45am   Networking Break

  11:45am – 12:30pm   Movie Apps and Social Networks
  Are social networks the next big platform for movie EST and VOD? Can they generate high-margin revenue for rights owners where traditional streaming and download platforms have largely failed? What risks/opportunities do rights owners face in enabling social features and functionality around their content? Will Facebook be the only game in town or can other social platforms emerge as media hubs? Confirmed speaker:
  Steve Polsky, CEO, Flixster
  Ed Lang, Panelfly
  T.J. Marchetti, SVP, Digital, Disney
  Moderated by Gordon Paddison, Stradella Road

  12:30 – 2:00pm   Lunch

  2:00 – 2:45pm   Monetizing the Second Screen
  Are second-screen TV apps only about audience engagement or do they represent a new revenue opportunity for networks and programmers? The goal of this panel will be to explore the latest thinking among programmers and app developers on whether and how to monetize the second-screen and to highlight the strategies marketers are adopting to try to leverage audience engagement on second screens. Confirmed speakers:
  Patrick Brady, Evangelist, Second Screen Networks
  Mark Wenger, Director of Devices, PayPal
  Ajay Shah, CEO, TV Plus
  Steve Schuler, Sr. Marketing Manager, Mobile & Connected Devices, Yahoo!
  Trevor Doerksen, CEO & Founder, Mobovivo

  Moderated by Ryan Lawler, GigaOm

  2:45 – 3:30pm   Getting Noticed: Apps & Content Discovery
  With so much rich media finding its way onto screens of all sizes, developers and content owners face challenges standing out amid the clutter. Marketers, too, need to make sure the content they're partnering with or promoting gets seen. This panel will examine how new content discovery apps and metadata are helping consumers navigate the flood of content and heling content owners unlock new marketing opportunities. Confirmed speaker:
  Jack Isquith, SVP, Strategic Development, Slacker Radio
  Tyler Winton, VP, Client Services, Digitalsmiths
  Eric Allen, GM, Gravity Mobile
  Tim O'Brien, VP, Business Development, Disney Interactive
  Laura Turnberg, VP, Entertainment, Fanhattan
  Moderated by Amy Friedlander Hoffman, Founder, Priority Digital Media

  3:30 – 3:45pm   Networking Break

  3:45 – 4:30pm   The App Franchise
  Creating and nurturing content franchises is critical to movie, game and TV marketing. What role can entertainment apps play in extending those content brands? Can apps become franchises in their own right? What can app developers and movie and television producers learn from each other about building successful franchises? Confirmed Speakers:
  Rick Sorkin, VP, Talent & Strategy, WhoSay
  Chris Hewish, Head of Global Interactive, DreamWorks Animation
  Ted Hong, CMO, Fandango
  Stac Jolna, CMO & Co-Founder, ConnecTV
  Rahul Aggarwal, CEO, Arktan
  Moderated by Andrew Wallenstein, TV Editor, Variety

  4:30 – 5:15pm   The Creators
  What do Hollywood's cutting-edge creative minds think about apps? Can they be a story-telling device in their own right? What is the potential for creating engaging, original apps? Can apps become their own tent-poles that generate sequels, merchandising opportunities and spin-offs? What can Hollywood learn from the success of social gaming apps? Confirmed Speakers:
  Dustin Calif, Founder, Tool
  Matt Kozlov, CEO, Creative Mobile Labs/Moon Shark
  Alex Barkaloff, Executive Producer, Lionsgate
  Matt Kennedy, President, 1K Studios
  Moderated by Chris Thomes, VP, Digital Media Studios, Disney

  5:15 – 6:30pm   Networking Reception

  DEVELOPER TRACK PANELS

  2:00 – 2:45pm   HTML 5 Overview
  Media companies are adopting HTML 5 faster than many expected, but the standard is still a work in progress. This panel will focus on the current state-of-play for HTML 5 deployment on platforms, what is and is not defined in the standard and the latest developer tools. It will also look at the time-line for completing work on the standard. Confirmed Speakers:
  Steve Felter, CEO, Game Salad
  Arno Gourdol, Director, Engineering, Adobe Flash Runtime, Adobe Systems
  Michael Dale, Senior Developer, Kaltura
  Moderated by Jennifer Netherby, Media & Technology Journalist

  2:45 – 3:30pm   Web vs. Native Apps
  Will HTML5 really allow web-based apps to do everything that iOS and Android apps can do? This panel will focus on the advantages/downsides of developing entertainment-oriented apps in HTML 5 vs. native platforms. How quickly are media companies shifting focus from proprietary platforms to HTML 5? Where should developers focus their resources? Confirmed Speakers:
  Dan Mechem, Founder, First Post Studios
  Juan Reyes, CTO, BluFocus
  Naushad Huda, CEO, Textopoly
  Mark Vrieling, CEO, Screenplay
  Moderated by Jennifer Netherby, Media & Technology Journalist

  3:30 – 3:45pm   Networking Break

  3:45 – 4:30pm   Synchronized Streaming
  Apps that recognize what you're watching on TV and sync with it hold the promise to create new second-screen monetization opportunities. This panel will highlight the leading technologies for syncing second-screen apps with live TV, their deployment in device and the challenges and opportunities they offer developers. It will also examine how marketers are planning to use the new technologies to create new levels of engagement with viewers. Confirmed speakers:
  Joseph Baribeau, VP,Business Operations, Flingo
  David Jones, SVP, Marketing, Shazam
  Robert Gekchyan, Director, Product Management, Technicolor
  Scott Rosenberg, Co-Founder, Umami
  Moderated by Bill Sanders, Managing Partner, Imaging One Mobile