AGENDA

• Tuesday, October 4, 2011 – 8:30am - 6:30pm (click to see full day schedule)
  8:30 – 9:30am   Registration

  9:30 – 9:45am   Opening Introduction
  Brian Gott, Publisher of Variety

  9:45 – 10:30am   Keynote Q&A with Tom Sherak, President of the Academy of Motion Picture Arts and Sciences
  Interviewed by Tim Gray, Group Editor at Variety

  10:30 – 11:30am   Urgency & Driving Moviegoing Frequency
  All moviegoers are not created equal. Some enjoy a premium format and experience, while others seek value loyalty programs, and discounts. What new methods can marketers participate in to incent and drive moviegoing frequency. Moderator: Josh Dickey, Film Editor, VarietySpeakers:
  Ted Hong, Chief Marketing Officer, Fandango
  Henri Mazza, Chief Creative Officer, Alamo Drafthouse Cinema
  Jordan Glazier, CEO, Eventful
  Ted Mundorff, CEO, Landmark Theatres

  11:30am – 12:00pm   Networking Break

  12:00 – 1:00pm   Marketing Across Windows: Theatrical, VOD, Home Entertainment
  Studio and partners debate how to drive consumer engagement through different marketing windows to deliver the most opportunity to grow overall film viewership.
  *Will studios be able to rely on theatrical campaigns to spill over into interest for VOD?
  *Will exhibitors change the way they market theatrical movies, feeling competition from films potentially moving quicker to at-home availability?Moderator:
  Kevin Yoder, Managing Director at MarketCastSpeakers
  Aubrey Freeborn, Senior Vice President of Marketing and Product Management for Worldwide Video On Demand and Electronic Sell-Through, Twentieth Century Fox.
  TJ Moffett, Executive Vice President, Home Entertainment Marketing, Summit Entertainment
  Vince Broady, CEO of thismoment
  Scott Nocas, Multi-platform Entertainment Consultant and former head of content programming and marketing for Xbox LIVE Video Marketplace and PlayStation Network Video Service

  1:00 – 2:15pm   Lunch

  2:15 – 3:00pm   Indies Make a Comeback
  With the launches of new full-service independent distributors, how do these companies work to attract fans and drive exhibition bookings against major studio fare?Moderator:
  Dave McNary, Reporter, Variety Speakers:
  Terry Curtin, President, Theatrical Marketing, Relativity Media
  Howard Cohen, Co-President, Roadside Attractions
  Bob Berney, President, FilmDistrict

  3:00 – 4:00pm   State of the Theatrical Film Marketing Business
  Top studio marketing chiefs talk about what it means to execute a successful theatrical marketing campaign today. Moderator:
  Steven Gaydos, Executive Editor, Variety Speakers:
  Anne Globe, Worldwide Head of Marketing and Consumer Products, DreamWorks Animation
  Oren Aviv, President, Domestic Theatrical Marketing and Chief Marketing Officer, Twentieth Century Fox
  Sue Kroll, President, Worldwide Marketing, Warner Bros. Pictures
  Josh Goldstine, President, Marketing, Universal Pictures

  4:00 – 5:00pm   Networking Break

  5:00 – 6:00pm   Beyond Broadcast – How can Marketers Reach Movie-Goers?
  As audiences are splintered across exploding numbers of platforms and devices – what are the latest ways to reach them and which services can help motivate the public to go to the theater? Moderator:
  Elias Plishner, Senior Vice President, Worldwide Digital Media, Sony Pictures Worldwide Marketing & Distribution Speakers:
  Manny Anekal, Global Director, Brand Advertising, Zynga
  Carola Ross, SVP of Sales and Marketing at Anschutz Entertainment Group
  Peter Szabo, Director of Ad Sales, West Coast for Shazam
  Joe Epstein, CMO at Digital Broadcasting Group

  6:00 – 6:30pm   Marketing Hall of Fame Presentation
  DreamWorks film marketing guru Marvin Levy will be the inaugural inductee into Variety's Motion Picture Hall of Fame.

  6:30pm COCKTAIL RECEPTION
• Wednesday, October 5, 2011 – 8:30am - 6:00pm (click to see full day schedule)
  8:30 – 9:30am Registration

  9:30 – 9:45am Opening Remarks
  Gordon Paddison, CEO of Stradella Road

  10:00 – 11:00am Keynote Q&A with Ivan Reitman, Director and Producer
  Interviewed by Peter Debruge, Senior Film Critic at Variety

  11:00 – 11:30am Networking Break

  11:30 – 12:00pm   TBD (this will change today)

  12:00 – 1:15pm   No Studio, Now What?
  How can filmmakers drive marketing outside of having a major studio department behind them? Moderator:
  Peter Caranicas, Deputy Editor, Variety Confirmed Speakers:
  Marian Koltai-Levine, EVP of Film, PMK*BNC
  Nikkole Denson-Randolph, VP Specialty and Alternative Content, AMC Theatres
  Scott Mansfield, President and Managing Partner at monterey media
  Brad Carroll, VP Sales and Business Development at Cinedigm
  Sean McNamara, Director of Soul Surfer

  12:45 – 2:15pm   Lunch

  2:15 – 3:15pm   International – Role Reversal
  International is now a huge drive in a theatrical film's business, and in many cases is significantly outstripping domestic box-office. With a global shift in release and revenue patterns, what should filmmakers, producers and the community be aware of in the dynamic international marketplace? What are the best strategies to launch movies in the various territories? How are international marketers' jobs changing with new these new trends? How are you promoting to emerging markets such as China and elsewhere? Moderator
  Andrew Stewart, Reporter, Variety Speakers:
  Kieran Breen, EVP, International Marketing, Twentieth Century Fox International
  Alex Walton, President of International at Exclusive Media
  Lisa Wilson, President of International Distribution at GK Films and Parlay Films
  Michael Fisk, Senior VP of International Digital Marketing at Sony Pictures
  Eric Christenson, President of HSI Films

  3:15 – 4:15pm Global Partnerships
  In a global economy, international partnerships spread film marketing in countries like France, where television advertising is prohibited. What are best examples of marketing promotions drive consumer awareness for movies? What makes the most successful co-promotions? What are some surprising sensitivities when aligning programs and partners in key international markets? Moderator:
  Pat Saperstein, Associate Editor at Variety Speakers:
  Kieran Donahue, Senior Director, Brand Marketing, Hilton Hotels
  Pam Kunick-Cohen, SVP of Global Brand Management, Fox Consumer Products
  Sheila Clarke, Head of International Consumer Products, DreamWorks Animation
  Guy Carter, Managing Director of Green Room Entertainment
  Stephanie Testa – SVP Universal Partnerships & Licensing

  4:15 – 4:45pm   Networking Break

  4:45 – 6:00pm   State of the Digital Film Marketing Business
  Top digital marketing chiefs talk about thinking outside of the traditional TV trailer in promoting films across platforms and devices. Moderator:
  Gordon Paddison, CEO, Stradella Road Speakers:
  Dwight Caines, President , Worldwide Digital Marketing, SONY PICTURES WORLDWIDE MARKETING & DISTRIBUTION
  Ira Rubenstein, EVP Digital Marketing, Twentieth Century Fox
  Michael Tritter, SVP Interactive Marketing at Warner Bros. Worldwide Marketing

  6:00pm   Closing Remarks