8:00 – 9:00am Registration
9:00 – 9:15am Welcome Remarks
Steve Hellmuth, NBA, EVP Operations and Technology
9:15 – 9:45am Research/Case Studies
(9:15 – 9:30am) Sports Fans, Brands and Properties: How to Find the Perfect Match
Each year, companies invest more than $18 billion in sports sponsorship in the U.S. See what Hilton, PepsiCo, State Farm, HP, Wells Fargo and others have embraced as a next-generation sports property evaluation tool. Dan Belmont, a 20-year sports industry veteran and President of The Marketing Arm, joins us to present a first-ever demo of the Sponsorship Property Index, a new, groundbreaking research tool that is revolutionizing the world of sports sponsorship. Dan Belmont, President, The Marketing Arm (Clients: AT&T, Hilton, Frito-Lay, State Farm, HP, Wells Fargo, Sunoco)
(9:30 – 9:45am) The Passion Platform: How the Collegiate Sports Experience Forms Brand Love for Life
College is looked at as the formative years of a person's life. Vince Thompson, President and CEO of Atlanta-based MELT (Marketing Entertainment Lifestyle and Trends), joins us to discuss redefining the collegiate campus as a media platform, and how this strike-proof property can provide brands, advertisers, and networks with the richest and most loyal ROI of any sports sponsorship or activation. Vince Thompson, President and CEO of MELT LLC
9:45 – 10:30am Keynote Q&A
Peter Guber, Founder and CEO, Mandalay Entertainment & Co-Executive Chairman, Golden State Warriors
10:30 – 10:45am Networking Break
10:45 – 11:30am The State of the Sports and Entertainment Business
Sports are more popular than ever, as technology improves the viewer experience, helping fans stay in touch with games and athletes on a constant basis. As this landscape becomes crowded with multiplying platforms and new promotional strategies, how do networks, agents, sports organizations and sponsors best navigate new opportunities?
• How is the sports industry using new technologies, including social media, to sell tickets and to help their sponsors effectively reach fans?
• How can the leagues and programmers differentiate themselves to fans and sponsors?
• What is the best content strategy across multiplying distribution platforms, and expanding numbers of dedicated sports TV channels?
• What kind of exposure does a brand expect across various media platforms?
• Does an athlete's social media activity strengthen their marketability value? Moderator:
Jack Simmons, SVP of Production at Fox Sports Speakers:
Dana White, President, UFC
Michael Goldfine, President, AEG Digital
John Collins, Chief Operating Officer, National Hockey League
Tom Shine, Senior Vice President, Sports and Entertainment Worldwide, REEBOK
Dan Belmont, President, The Marketing Arm (Clients: AT&T, Hilton, Frito-Lay, State Farm, HP, Wells Fargo, Sunoco)
Jeff Diskin, Senior Vice President, Global Customer Marketing, Hilton Worldwide
11:30am – 12:15pm Conquering Social Media: How Do We Best Engage Fans Now?
What are the best social media strategies to build fan bases for sports organizations, teams, programs and athletes? Is there a smart, result-proven way for the sports entertainment industry to be involved?
• How are teams, leagues and brands using social media to keep fans involved in the off-season?
• Which league has proven success in engaging sponsors within their social media strategy?
• How are sports properties measuring success in social media?
With the NFL work stoppage, how have athletes, reporters and league executives used social media to communicate their views to fans? Moderator:
Jon Weisman, Associate Editor of Features at Variety Speakers:
Christina Miller, Senior Vice President, Sports Strategy/Marketing, Turner Sports & Cartoon Network Enterprises
Omid Ashtari, Business Development, Twitter
Perkins Miller, Chief Operating Officer, Universal Sports Network
Nick Grudin, Strategic Partner Development Manager, Facebook
Jason Kint, SVP and General Manager of CBSSports.com
12:15 – 12:45pm Keynote Q&A
Casey Wasserman, Chairman and CEO, Wasserman Media Group Interviewed by:
Stuart Levine, Assistant Managing Editor of Features at Variety
12:45 – 2:00pm Lunch
START OF DUAL BREAK-OUTS
2:00 – 3:00pm Track A: Sports Media 2015: What's Next in Mobile, Broadband, and Broadcast?
PART ONE: 2:00 – 2:30pm BROADCAST and BROADBAND
Sports broadcasters and viewers are both constantly embracing new technologies that, together, move the sports fan experience ahead. What will be the hot trends in broadcast and broadband delivery of sports content in the future? Moderator:
Ken Kerschbaumer, Editorial Director at Sports Video Group Speakers:
Mike Davies, Vice President, Technical Operations, Fox Sports
David Catzel, Microsoft, Senior Platform Strategy Advisor, Microsoft & Developer, Platform Evangelism Group
Peter Scott, Vice President, Emerging Media, Turner Sports
Chris Wagner, Executive VP of Marketplace Strategy at NeuLion
PART TWO: 2:30 – 3:00pm MOBILE AND TABLETS
With devices like Android phones, the iPad, and Playbook it is easier than ever for fans to always be connected to their teams and sports. What new technologies and innovations can sports networks expect to see in the near (and distant) future and how will they transform their business? Moderator:
Ken Kerschbaumer, Editorial Director at Sports Video Group Speakers:
Tim Connolly, Vice President, Mobile Distribution, Disney and ESPN Media Networks
Joe Inzerillo, Senior Vice President, Multi-Media and Distribution, Major League Baseball Advanced Media
Tzahi Sofer, Founder & CEO, attracTV
Bismarck Lepe, President of Products at Ooyala
2:00 – 3:00pm Track B: Sports and Brands: What Leads to a Successful Marketing Partnership?
The days of hanging a logo sign in the outfield are in the past. As sports properties look for new and innovative sponsorship opportunities for brands across new platforms, how are brands measuring success and ROI?
• What is the state of sponsorship across major and smaller sports leagues? Are brands excited by certain types of sports over others?
• What are examples of successful sponsorships between brands and sports leagues, teams, venues?
• As the Olympics nears in 2012, what are global partnership opportunities? Moderator:
Eric Fernandez, Senior Partner at MediaLink Speakers:
Chris Brearton, Managing Partner, O'Melveny Meyers, Century City and Member, Entertainment, Sports and Media Practice
Todd Goldstein, President, Global Partnerships, AEG
Blain Skinner, Executive Director, Corporate Partnerships, Los Angeles Lakers
Andrew Kritzer, Associate VP of Strategic Marketing and Communications Division at Sharp Electronics Corporation
Eddie Hill, SVP of Marketing, WWE
3:00 – 3:40pm Track A
Mastering the 30-Second Story: Producing Commercials, Promos, and Show Opens
Sports networks put the majority of their efforts into actual game production. But the work done by graphics and editing teams within the networks are just as important as an effective promo or show open can set the tone for a broadcast and make sure viewers keep tuning in. Go behind the scenes with Fox Sports on how they build show opens and promos for top sporting events and learn about how Troika Design Group took on the challenge of branding the Roots family of regional sports networks.
Moderator:
Ken Kerschbaumer, Editorial Director at Sports Video Group Speakers:
Bill Battin, Vice President, On-Air Promos, Fox Sports Marketing
Gil Haslam, Creative Director at Troika
Whit Friese, Creative Director at Troika
3:00 – 3:40pm Track B
The Making of an Athlete's Brand: How to Achieve Success On and Off the Field
As sports business opportunities evolve, how are athletes and their representation choosing what brand endorsements to sign? What advice do you give to current and retired athletes to maintain and strengthen their marketability?
• How are marketing strategists selecting athlete endorsers?
• How can brands protect against themselves in the event an athlete's reputation is hurt?
• What input does the athlete have in marketing campaigns and TV/film opportunities?
• What are the celebrity-status expectations for an athlete when signing deals?
• How are athletes using Twitter to build their brands? Do teams and leagues train them or provide guidelines? Moderator:
Jennifer Karpf, Executive Director and Founder of National Sports Marketing Network (NSMN), @JenniferKarpf Speakers:
Marc Perman, President, Perman Management (Agent for Charles Barkley)
David Schwab, Managing Director, Celebrity Acquisition, Octagon First Call / @David_Schwab
Evan Morgenstein, President, Premier Management Group (Agent for Olympic icons: Dara Torres, Bruce Jenner, Janet Evans, Nastia Liukin, Amanda Beard & Mark Spitz) @pmgsportsevan
Janet Evans, Olympic Gold Medalist
3:40 – 4:20pm Track A: 3D Sports: Democratizing Production
Sports continues to drive the live 3D production environment and equipment manufacturers are responding with new tools that will make 3D sports production easier, cheaper, and better than ever. Learn how these tools work, how they will make 3D a reality, and more from leading experts in 3D sports production. Moderator:
Ken Kerschbaumer, Editorial Director at Sports Video Group Speakers:
Ted Kenney, Director of Production, 3ality Digital
Jerry Steinberg, Senior Vice President, Field Operations, Fox Sports
John Ward, Senior Vice President, Production & Traffic Operations, DIRECTV Entertainment
Jonathan Dern, President and Co-Founder of the Cinedigm Entertainment Group
3:40 – 4:20pm Track B: Convergence of Reality and Traditional Sports: What Does the Audience Want Now?
Survivor, The Amazing Race and The Biggest Loser are just a couple of long-running and extremely popular reality series on TV. Could these audiences be a source of growth for the traditional sports business? What can be learned from their strong viewership?
• What are the new opportunities for tying sports and athletes into reality programming?
• What is the key to launching and maintaining top ratings? *What is engaging audiences now?
• What is the appeal of athletes starring in such shows as Khloe and Lamar and Dancing with the Stars? Are there challenges in convincing athletes they can win games and do such projects on the side?
• What can be learned about these shows savvy use of brand integrations?
• HBO's Hard Knocks is a great reality entertainment series…can this be duplicated for other sports? Confirmed Moderator:
Stuart Levine, Assistant Managing Editor of Features at Variety Confirmed Speakers:
Jeff Jenkins, Executive Vice President, Entertainment and Programming, Bunim Murray Productions & Executive Producer of Khloe and Lamar
David Eilenberg, Head of Development at Mark Burnett Productions
Bruce Jenner, Olympic Gold Medalist and star of Keeping Up With the Kardashians
Nick Khan, Head of Broadcast and Media, ICM
Elizabeth Scott, Vice President, Programming & Business Affairs at Major League Baseball
4:20 – 4:35pm End of Dual Tracks and Networking Break
4:35 – 5:05pm Keynote Q&A
John Skipper, Executive Vice President, Content, ESPN Interviewed by Ken Kerschbaumer, Editorial Director at Sports Video Group
5:05 – 5:50pm An Exclusive Look at the Making of Moneyball
Sony Pictures Entertainment will be presenting the exclusive look at the making of Sept. 2011 theatrical release Moneyball, starring Pitt as Oakland A's general manager Billy Beane. The session will focus on both the creative and sports perspectives in making the film. Moderator:
Steve Gaydos, Executive Editor at Variety Confirmed Speakers:
Rachael Horovitz, Producer
Michael DeLuca, Producer
Tim Brosnan, Executive VP of Business at Major League Baseball