Tuesday, February 15, 2011 – 8:30am - 7:00pm
(click to see full day schedule)
8:30 – 9:15am Registration
9:15 – 9:30am Introductory Remarks
9:30 – 10:00am Research Presentations
Cheryl Idell, EVP of Media Product Leadership, The Nielsen Company
Nielsen presents the latest facts about how consumers are watching TV across all platforms and how the evolution of TV technology – DVR's, HDTV, 3DTV - is changing the course of viewership.
Ben Spergel, SVP, Television Insights and Product Manager, TV Dailies - Ipsos OTX Media CT
Ipsos OTX presents data from its industry-leading TV Dailies tracker including the latest trends on how people are exposed to marketing for new television programs, as well as tracking data from some of this year’s most successful series launches.
10:00 – 10:15am Content Study Presented by AOL
Debbie Menin, Head of Entertainment Marketing at AOL; Kerry Trainor, SVP of Entertainment at AOL
AOL will present research about online viewing trends and explain the significance of its own content offerings within the overall TV landscape.
10:15 – 11:15am State of the TV Industry:
* How are channels combating the disruption of traditional ad revenue – what are new ways to monetize content? Increasing ad loads in episodes online?
*Are there improved ways to count viewers more accurately in today's time-shifting, multi-platform world?
*Can you convince advertisers that shows might be more valuable than their ratings indicate?
*How do you create the hit TV show today – to wait or not to wait for ratings success?
*What most excites and/or threatens programmers on the horizon: mobile/tablet platforms? 3D TV? TV Everywhere availability?
Confirmed Speakers: Michael Lombardo, President of Programming at HBO; Michael Wright, EVP and Head of Programming at TNT/TBS/Turner Classic Movies; Jay Sures, Managing Partner at UTA; David Madden, President of Fox TV Studios Moderator:
Stuart Levine, Assistant Managing Editor, Variety
11:15 – 11:45am Networking Break
11:45am – 12:30pm The New Revenue and Delivery Models: Keeping Viewers Satisfied And Meeting the Bottom Line
* Are we really on our way to a TV Everywhere world? What are the delivery challenges? What content will be made available? (Recent example: This week, Time Warner Cable struck up a deal with ESPN to make Monday Night Football available in real time to those who register online and prove they are cable subscribers)
*Is free ad-supported TV disappearing?
*Will the networks and the cable/satellite companies that carry them settle their differences?
* Is there a way for over-the-top content to exist peacefully with over-the-air content? Are fears that consumers are cutting the cord with cable/satellite providers overblown?
Confirmed Speakers: Chris Long, SVP of DirecTV Entertainment; Eric Bruno, VP of Product Management at Verizon; and Zander Lurie, SVP of Strategic Development at CBS; Rick Haskins, Executive Vice President, Digital, New Technologies, Marketing and Brand Strategy, The CW; Jay Samit, CEO of SocialVibe; Mike Gaffney, Chief Revenue Officer at Auditude; Doug Sylvester, Chief Strategy Officer at Avail-TVN Moderator:
Cynthia Littleton, Deputy Editor at Variety
12:30 – 1:15pm The Rebranded Channel
*What does it take to launch a new network today? How do you make a new brand stand out? New channels launching include HUB, Epix, OWN
*Many channels are also deciding to tweak their brands in order to make it more relevant to today's audiences. For example, TV Land decided to add scripted programming to its offerings; TV Guide is adding scripted shows as well;
Confirmed Speakers: Diane Robina, Executive Vice President, Development, Acquisitions and Programming Strategy for TV Guide Network; Carolina Lightcap, President of Disney Channels Worldwide; Kevin Kay, President of Spike TV; Marc Juris, Executive Vice President and General Manager of truTV and In Session; Henry Schleiff, President and General Manager of Investigation Discovery (ID) and Military Networks; Christina Norman, CEO of OWN Moderator:
Brian Lowry, Columnist and Chief TV Critic at Variety
1:15 – 2:30pm Lunch
2:30 – 3:15pm Casting a Wide Net: Marketing and Extending Content across the Platforms
*How do you best market and spread TV shows to all possible fan touch points?
*What is the value of social networking services – who is doing the most innovative promotions?
*Can Webisodes make a difference to the overall success of a show?
Confirmed Speakers: Ellen Stone, SVP of Marketing at Bravo; Linda Schupack, SVP of Marketing at AMC; Kristin Frank, General Manager of MTV and VH1 Digital; Chris Buchanan, West Coast VP of Sales at thisMoment; Marc Debevoise, SVP Digital Media, Business Development and Strategy at Starz Moderator:
Kerry Trainor, SVP of Entertainment at AOL
3:15 – 4:00pm TV with a Conscience
An exploration into programming helping viewers change their communities for the better. Examples include Glee with its anti-bullying messaging and American Express with its community advocacy Member Project.
Confirmed Speakers: Dante Di Loreto, Executive Producer of Glee; Lisa Paulsen, CEO of the Entertainment Industry Foundation; KaDee Strickland, Star of ABC's Private Practice; Shonda Rhimes, Creator and Executive Producer of Private Practice and Grey's Anatomy Moderator:
John Shaffner, Chairman and CEO of the Academy of Television Arts & Sciences
4:00 – 4:15pm Networking Break
4:15 – 5:00pm The Gadgets and the Gizmos – Which Ones Will Viewers Plug Into?
*Google TV, Apple TV rentals, Boxee, Netflix, Hulu – what is catching on with consumers?
*Windowing – what will consumers be able to see on these channels? HBO demands exclusivity when movies start airing on the channel.
*With so much content choice, are there improving ways for them to navigate through the clutter?
Confirmed Speakers: Brian David Johnson, Futurist and Director, Future Casting and Experience Research at Intel; Avner Ronen, CEO and Co-founder of Boxee; Eric Anderson, VP of Content and Product Solutions, Samsung; Greg Goldman, Co-Founder and Chief Creative Officer at PHILO; Steve Shannon, Executive Vice President of Consumer Electronics at RealD; Dale Hunter Pistilli, Vice President of Marketing of the Branded Products Group at Western Digital Moderator:
Masi Oka, Producer and Actor
5:00 – 5:45pm The Creative Masters
A look at top showrunners and their craft.
*How do you balance your programming creativity with the demands of the networks and channels?
*How are you relating to TV viewers? Does it help to be active in social media – can that help boost ratings of struggling series?
*What are the challenges in keeping the storytelling fresh episodes after episode, season after season? *How are you evolving your storytelling to the new available platforms?
Confirmed Speakers: Shawn Ryan, Executive Producer of The Chicago Code; Roberto Orci, Co-Creator and Producer of Fringe, Hawaii Five-O, Transformers Prime; and Anthony E. Zuiker, Creator and Executive Producer of the CSI Franchise; Gale Anne Hurd, Executive Producer of The Walking Dead Moderator:
Juan Morales, Editor-in-Chief of Emmy Magazine
5:45 - 7:00pm Cocktail Reception