AGENDA

• Monday, April 30, 2012 – 8:00am - 6:00pm
  8:00 – 9:00am   Registration

  9:00 – 9:15am   Introductory Remarks
  

  9:15 – 9:45am   Research and Case Studies
  

  9:45 – 10:15am   Keynote Conversation with Damon Lindelof, Producer & Writer
  Interviewed By: Josh Dickey, Film Editor, Variety

  10:15 – 11:00am   State of the Entertainment Content Business
  Content creators and distributors have more choice than ever in ways they can build and deliver entertainment. The distinctions between traditional film and TV product and digital content are narrowing as quality rises across the board. As the worlds of digital and traditional merge – what are strategies and pioneering ideas that are actually growing the pie for the studio and network community? Content chiefs of traditional and digital content will assess the opportunities and challenges in today’s entertainment business.
  *What type of content is connecting with audience markets worldwide? What business models are being developed to capture audiences in the U.S. as well as tech-savvy emerging global markets?
  *What are the consequences of growing video-on-demand and streaming revenues? Is traditional TV and/or theatrical distribution still the holy grail for content owners and producers?
  *With an increasingly social audience – who now discovers a new show or movie via Twitter just as readily as the typical commercial – what is key in engaging them, and keeping them engaged with content?
  Moderator: Mary Shelton Rose, PwC
  Confirmed Speakers:
  David Madden, President of Fox TV Studios
  Vivi Zigler, President of NBC Universal Digital Entertainment
  Paul Green, President and Chief Operating Officer at Anonymous Content
  Dawn Ostroff, President, Conde Nast Entertainment
  John Sykes, President, Clear Channel Entertainment Enterprises
  Kevin, Conroy, President, Univision Interactive Media & Enterprise Development

  11:00 – 11:15am   Networking Break

  11:15 – 12:00am   The Arrival of Advertising and Multi-Platform Online Video
  As online media destinations beef up their content and viewership – spanning TV network sites, video-on-demand, digital brands such as YouTube/Yahoo/AOL and more – advertisers and marketers are looking at online video as more valuable real estate to promote products and projects. How can the industry best capitalize on this opportunity?
  *What are the most effective campaigns on online video – how can marketers incorporate the power of social media to better impact audiences?
  *Who is pioneering online video creation/marketing/distribution so that it is more appealing for advertisers to be featured?
  *What are successful ways to advertise – i.e. branded entertainment video approach versus more typical 15-30 sec spots within the episode or content?
  *What are the viewing trends for online video viewing going forward – and what is the value of this audience going forward? How will it grow and evolve?
  Moderator: Jordan Levin, CEO, Generate
  Confirmed Speakers:
  Amy Carney, President of U.S. Advertiser Sales at Sony Pictures Television
  Brent Horowitz, VP, Business Development, FreeWheel
  Debbie Menin, Category Lead, Entertainment & Travel, Yahoo!
  Xavier Kochhar, Managing Partner, MediaLink
  Tod Sacerdoti, CEO & Founder, Bright Roll

  12:00 – 12:45pm   The You Tube Effect: Hyper Channelization and the New Programming Landscape
  The ongoing launch of high-profile channels on YouTube could transform the entertainment business – becoming a revenue opportunity for creators and producers as well as possibly representing serious competition for the established programming industry. Who are the key players in this nascent programming business – spanning YouTube executives, content stars and advertising partners?
  *Who is succeeding with YouTube channels – what are their business models and strategies for building loyal audiences?
  *What does it mean to attract dozens of buckets of different audiences across this sprawling new landscape?
  *Who needs a YouTube channel – should networks and studios invest in a channel presence just as much as digital production companies and/or talent eager for alternative distribution of projects? What are the benefits of devoting resources to this platform?
  Moderator:Brent Weinstein, Head of Digital Media, UTA
  Confirmed Speakers:
  Ben Wolin, CEO, Everyday Health
  Brian Robbins, CEO of Varsity Pictures and Producer/Director (Wild Hogs, Coach Carter, A Thousand Words)
  Mark Terbeek, Partner, MK Capital
  Drew Buckley, COO, Electus
• 12:45 – 2:00pm   Lunch

  2:00 – 2:30pm   Afternoon Keynote Conversation with Anthony Zuiker, Creator of the CSI franchise and Creator of BlackBoxTV on YouTube
  Interviewed By: Michael Kassan, Chairman & CEO, MediaLink LLC
  Zuiker will premiere footage from “Anthony E. Zuiker Presents,” his signature new series on BlackBoxTV.

  2:30 – 3:15pm   It’s A Jungle Out There – Making Sense of Mobile, Smart TV, Over-the-Top, Over-the-Air
  The digital living room and direct-to-consumer entertainment is chaotic, as cable/satellite operators, TV networks/studios and other content and service providers have vastly different strategies of connecting programming to today’s viewers. But what will really move the needle in engaging audiences and grow revenues – for content providers, technology services and manufacturers?
  *What are benefits to the different delivery strategies? For example, allowing cable subscribers use of a mobile app, albeit with restrictions, to watch content in new places? What are benefits of a promoted app on Web-connected TV’s – such as Miramax and MySpace TV apps – in delivering programming?
  *How are consumers relating to the varied methods of accessing entertainment – are they satisfied with the available options? What more are they seeking?
  * What is the impact on viewership – when MSOs and over-the-top services can feature wildly varied channels on their offered apps and new delivery services?
  *What technology enhancements are on the horizon to further advance how we watch programming on the latest devices?
  Confirmed Speakers: Jim Funk, VP, Business Development, Roku
  Aubrey Freeborn, SVP, Marketing & Product Management, Worldwide VOD/EST, Twentieth Century Fox
  Josh Stutt, Director, Marketing, Newvue
  Michael Aragon, VP & GM, Global Video & Music, Sony Network Entertainment
  Andrew Goodman, Director of Broadband, AT&T
  Ty Roberts, Co-Founder, SVP & CTO, Gracenote

  3:15 – 3:30pm   Networking Break

  3:30 – 4:15pm   The New Entertainment Content: Apps, Social Gaming, and Commerce
  New technologies have multiplied people’s entertainment options way beyond traditional TV and film viewing. They have constant access to their smartphone games; can check into deal apps while shopping; and become absorbed with new social media communities (including such newcomers as Pinterest and Path). Who are rising stars of this new, growing side of the entertainment business?
  *How is Hollywood making sure they churn out products to tie into emerging entertainment categories, and how might they represent real incremental revenue?
  *What are the opportunities for app developers to build out their business with consumers? Is this necessarily competitive with film and TV product?
  *What are the entertainment categories of the future…based on trends now with social entertainment?
  Confirmed Speakers:
  David Luner, EVP of Consumer Products, Interactive and Mobile at FremantleMedia
  Hank Kanalz, SVP, Digital, DC Entertainment
  Bart Decrem, SVP & GM, Disney Mobile
  David Jones, EVP, Marketing, Shazam
  J Crowley, Director, Media Partnerships, Foursquare
  Jim Stewartson, CEO & Founder, Fourth Wall Studios

  4:15 – 5:00pm   Masters of All Media
  To truly win over audiences – directors, writers, producers, actors are increasingly creating projects across platforms. Such talent can often achieve more intimacy with fans and creative freedom via the Web, social media, app development and more, versus traditional entertainment. Who is succeeding in hopping back and forth between TV, film and digital mediums? What sorts of projects are connecting with today’s multi-platform savvy audiences? Hollywood’s top creative minds will discuss opportunities in all areas of entertainment.
  Confirmed Speakers:
  Gale Anne Hurd, Executive Producer of The Walking Deadand Producer of The Incredible Hulk
  Adam Carolla, Creator of The Adam Carolla Show podcast and Star of this season’s Celebrity Apprentice
  Joe Buck, Fox Sportscaster
  Billy Eichner, Star, Funny or Die's Billy on the Street, Fuse 
  Andy Richter, Conan & Star, Madagascar 3: Europe’s Most Wanted

  5:00pm   Networking Reception